LONDON — London fashion magazine Bulbproof Vest will pay $20,000 ($30,000 for a print edition) to cover the gun safety issue for its March issue.
The magazine, which is owned by London-based American fashion house H&M, was created in the wake of the Newtown shootings that killed 20 children and six adults at Sandy Hook Elementary School.
The magazine has been in print since 1995.
Bulbproof is the latest to pay attention to the issue after the New York Times ran an opinion piece last week about the issue.
The Times article focused on the gun industry and gun safety and said the issue is not a mainstream concern.
“It’s important to remember the history of the magazine, and that its founding father was a member of the U.S. Secret Service and had served on a secret detail for Presidents Nixon and Reagan,” the Times wrote.
The article said the magazine has not been involved in gun control legislation.
The Magazine said it will continue to be a voice for the American people on gun safety issues.
This year, BulbProof Magazine is launching a national tour featuring a visit to Boston to discuss gun safety, the magazine said.