In the 1930s, fashion designer Karl Lagerfeld had his own fashion company, Lagerfynds, based in Paris.
The brand was an attempt to redefine the way the fashion industry looked and what was fashionable at the time.
Lagerfys first store was located in Paris, and was the first store to be branded with a logo in its name.
But after his death in 1938, Lagers name was used in a fashion book and his collection was auctioned off to pay for the development of a new shoe.
The original shoe, the La La La, has since been given to the fashion museum in Berlin.