Fashion tape is a brand new trend that’s been gaining popularity lately in the fashion industry.
But how does it actually work?
It’s actually quite simple, according to Aza’s brand director, Anna Fritsch.
The brand was born from a desire to create a product that was simple and functional, but that also looked and felt luxurious.
“We wanted something that was stylish and had a natural finish that felt elegant,” she says.
“The product that we started with was the Aza dress tape.
We took the best of what the best designers were doing and turned them into a brand.”
Fritsche says she was inspired by designers who created high-quality, high-fashion products, but she wanted something a little more practical.
She began by designing a series of simple, yet elegant tape designs, but the more she experimented with them, the more people started asking about the finer details.
“A lot of the time people ask, ‘What is the best tape?’ and I say, ‘Well, we use our own hair and makeup to make the design,'” Fritch says.
“‘What’s the best way to wear it?'”
She also started creating her own brand of tape.
She says the design process is the most important part of the process, as it determines the final product.
“When we make the tape, we are creating the perfect look for the wearer, but at the same time, we want to be able to make sure that it’s not too bulky,” Fritsc says.
The tape is made of synthetic fabrics, which are then blended with a unique blend of natural ingredients and natural waxes to create an almost powdery finish.
Fritshess says she started by making a couple of different versions of the tape.
“For our first one, we just created a single, simple design, which has been worn by all of our models,” she explains.
“Then we added in our own custom waxes and waxes of different colors and textures.
After we had created a few versions, we wanted to create the tape that people could wear.”
Fretsch says the tape has been a huge hit, and she hopes it can grow to be a bigger part of her future projects.
“I think it has been very successful in the past couple of months,” she notes.
“And I think that it is definitely going to be something that we continue to do for the rest of our careers.”
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