AUSTRALIA’s ‘fashion capital’ has a new fashion icon, as a woman in her sixties in a sartorial outfit and skirt in a fashion square has become the new face of fashion in the capital.
Key points:LIVE UPDATES:Read moreA Melbourne-based fashion company called The Royal Style Room has created an online store to cater to the growing trend for “scotched” and “screwed” looks.
Owner Lisa Giesen says she created the store to “celebrate the fun and frivolity of sartorially-challenged Australian girls”.
“I’ve always had a really good eye for colour, so I’ve always been fascinated by the idea of how you can change the colour of a face and make it look different,” Ms Giesens website says.
“I also enjoy the idea that a person can wear whatever they want.
I like to see people with the freedom to wear whatever the heck they want.”
Ms Giesenos shop was named the UK’s fashion capital in a poll conducted by the London-based Royal Style Rooms website last year.
“We’ve always tried to do things a bit differently in London,” she said.
“The first one was to try and go to the local mall and see if we could find a lot of the scotched and screwed look, and the scots are the ones that get the scottish look, so that was the main thing.”
“We had a lot more fun with it than we did the normal mall shopping, we actually had to go in and find the scotte.”
Ms Henss said the shop had become popular with people looking for a more sartory, modern look.
“People come in with scotties on, with a bit of a goatee, and they go into a shop to get their own scotch,” she told the ABC.
“But we’ve got a whole bunch of different styles to suit everyone.”‘
It’s a bit like a little mini-mart’:Owner Lisa Hens says scotches are more popular in the UK than in AustraliaThe shop is located in the centre of a shopping mall in Victoria, in the heart of London’s fashion district, with customers walking down a busy street.
“There’s a whole lot of people in there, there’s lots of people working, so it’s a lot like a mini-mall, but they’re really cool,” Ms Hens said.
The store’s owner said the scotic look was becoming popular across the country.
“It’s been really popular in Australia and I think the UK, it’s just the other way round, they’ve been really successful with it,” she added.
“They’ve got lots of different colours, different patterns, and it’s fun to mix it up.”
You can mix it with a traditional scotchy look, a sombrero and all those kinds of things.
“Ms Cusick said it was a “great time to be wearing a sark, you’ve got the sun, the moon and everything is pretty beautiful”.”
It seems like we’re all just trying to dress our kids up in a bit more, it makes me smile,” she joked.”
And it’s funny because we’re trying to keep our kids happy, we want them to be happy, so sometimes it can make them cry.
“The shop also offers a range of styles including traditional scottie and scotchi, as well as modern, sartori and scottied styles.”
My favourite thing is the modern scottiest, and I really like the sartorians,” Ms Cusicks said.
Topics:fashion,fashion,london-3000,australiaFirst posted October 14, 2019 09:35:36More stories from Victoria