When Vivienne Wests, founder and editor-in-chief of fashion brand FauxVivienne, started out, she was still a teen in her teens and early 20s.
And as her business grew, so did her sense of style.
“I was really trying to figure out how to sell my products in the streetwear scene,” she says.
In her early 20’s, she launched her first store, a Parisian boutique in her hometown of Lyon, France, and she says it was a momentous time in her life.
“When you start something, it’s a big moment, it can really be quite exciting.
I thought, ‘Wow, this is really a really good time to do this. “
It’s a great time to start a company, to have a sense of pride in what you are making, in what your products are made of.
I thought, ‘Wow, this is really a really good time to do this.
It will be like a really nice holiday, I’ll get to celebrate with my friends.”
A new wave of fashion designers VivienneWestwood was inspired to create an entire line of clothing.
“In the early 90s, I went to Paris to do a show with designer Paul O’Brien,” she recalls.
“Paul is a fashion designer who does a lot of high fashion.
And so I went there, and he had these clothes and he was so excited.
He was like, ‘I don’t know if you are the next Paul OBrien.
I’m so excited.’
And I was like ‘Well, I guess so.'”
A few years later, she met Marc Jacobs, who was the designer of his own label.
“Marc Jacobs and I went on this very special day, I was so happy to meet him, and it was like a dream come true,” she remembers.
“We had a very good conversation about fashion and everything.
He said, ‘Well I think I can do this, but it will take me time, it will be very hard.’
I was very, very impressed.
He came up with a lot more clothes than I ever dreamed of, but that was the moment where I said, okay, this looks good.”
A year later, Westwood was still busy creating clothes for clients and fashion events, but in 2004, she realized that her passion was far from finished.
“The fashion scene is really exciting now.
There are so many trends, and I can’t be the only designer making a big difference,” she admits.
“So I thought it would be fun to create a line of clothes for people who wanted to dress like a lot younger, who wanted the look, but who didn’t have the money to go to a store.”
Westwood and Jacobs were excited, and the two had a conversation.
“And Marc told me that I would need a lot, because I would be working with him for a while,” she adds.
“That was a big step forward.
It was a really big thing, and really, I think that I can say, I am a lot older than I thought I was, but I can still do this.”
Westwoods and Jacobs collaborated on several different styles.
“For example, I did a line called the French Riviera,” she explains.
“He called it the French Revolution.”
“Marc and I started working on a few pieces, and then we got married, and we had a baby,” she continues.
“All of the pieces were really different, but all of them had the same goal. “
There were a lot different styles of clothing,” she laughs.
“All of the pieces were really different, but all of them had the same goal.
It didn’t matter whether you were young or old.
The point was, the goal was to look as young as possible, to wear as much as possible.
And we had lots of friends who were young, and they wanted to wear that.”
In 2006, Westwoods started Faux Vivienne to create products that would appeal to a younger audience.
“What we did was make something for women, and for women who wanted something a little bit different,” she explained.
“They needed something that was very much a reflection of their personalities, that was just for women.
I said that it would have to have some sort of fashion element, because for women it would mean they would be in a certain kind of clothing.”
West’s initial designs included an elegant, sequin-inspired look, with a bright red lace collar, white-and-gold prints, and a metallic fabric with metallic silver accents.
The collection eventually expanded to include a collection of casual and classic pieces.
“You can see in some of my clothes,” she shares, “the pattern of the fabric, the